Innoson Motors: A New Logo Underway? Check Out The Proposed New Logo For IVM – AutoReportNG
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Innoson Motors: A New Logo Underway? Check Out The Proposed New Logo For IVM

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A graphic designer named Osuolale Farouq has proposed a new design to Nigeria’s foremost car maker, Innoson Motors. This is coming on board after Innoson’s trend online last week over the presentation of their BBNaija’s car to the winner.

Farouq took to his twitter page on Tuesday to solicit for RTs and likes so that Innoson can see his new design, according to his tweets, he said,

So I’m proposing a new logo for @innosonvehicles If this comes across your timeline, please retweet.

One amazing thing about Farouq’s design is that each of the letters has a story to tell which makes it unique and outstanding. Notable Nigerians and celebrities have been commending the designer for having unique and amazing creativity which can compete anywhere in the world.

Innoson Motors has decided to throw the challenge open to the twitter folks by asking them to decide maybe to retain its old logo or change to a newer one. According to the tweet by IVM, it tweets,

“Another logo for the African Pride #IVM. Let’s settle this.

Like for our current logo

Retweet for the new logo

Thanks @osuolale_farouq for the design”.




It will be recalled that Innoson has been using the same logo on its cars since when the company started production, this will be the first it will be considering rebranding and changing its logo.

Innoson Vehicle Manufacturing Co. Ltd., shortened as IVM, is a Nigerian automobile and bus manufacturing company. It was founded by Innocent Chukwuma and runs a plant in Nnewi in the state of Anambra.

70% of the car parts are produced locally, while the rest is sourced from Japan, China, and Germany.

Among IVM’s vehicle models are the five-seaters Fox (1.5-liter engine) and Umu (2-liter engine) as well as the mini-bus Uzo. Innoson vehicles are being used in some West African countries like Mali, Sierra Leone and Ghana.

Brand Ambassador Mercy Eke, the first female winner of Big brother Naija show, is currently the brand ambassador for Innoson Vehicles.

Here are the new logo as designed by Farouq…

Which of these logos will you go for? The old or the new? Please drop a comment below…


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