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Man City’s Pep Guardiola Is Nissan’s New Brand Ambassador


Japanese car brand Nissan has extended its global partnership with City Football Group (CFG) and signed a new ambassador in Pep Guardiola.

Under the deal, Nissan will continue as the group’s Official Automotive Partner in the UK, US and Australia, with exposure at all CFG properties in those markets.

The rights include LED time and exposure at Manchester City men’s and women’s fixtures at the Etihad Stadium and Academy Stadium, and LED time at New York City’s Yankee Stadium, and Melbourne City’s AAMI Park.

Now, as part of a continuation of that deal, Manchester City manager Pep Guardiola has been named a Nissan brand ambassador.

“Nissan was the first ever partner of City Football Group in 2014,” said the group’s senior VP of partnerships, Damian Willoughby. “It was the first global business to understand our vision and our objectives and see the value of using our multi-club model as a way to engage their audience in different key markets around the world. It is a great endorsement of our partnership that we are extending our relationship and will continue to work closely together. Nissan is a world-class brand and has set an incredibly high standard in sports marketing.

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